HELU x VfB Stuttgart: A Powerful Connection
Two Swabian success stories join forces: HELU has been a VfB Stuttgart Club Partner since 2024. Founded in 1893, this "club for physical activity" now has one of the largest memberships in Germany and is one of the most renowned teams in the Bundesliga football league. Together, HELU and the VfB make a perfect match. The two Stuttgart neighbours share not only a region, but deeply seated values such as tradition, solidarity, and the drive to always do their best. Simply the perfect connection!
Interview with Marc Luksch and VfB Legend Cacau
Business development and professional football... What do these have to do with one another? More than you would think! For both, integration, team spirit, and the will to constantly improve are decisive factors for sustainable success. HELU Managing Director Marc Luksch discussed this with Cacau, former member of the VfB Stuttgart the German national team.
You can find out what exciting things they had to say in our four-part video interview, which is now available on our YouTube channel.
The VfB traditional team as guests at the HELU summer party
The HELU summer party 2025 at the Hemmingen headquarters was all about the collaboration with VfB Stuttgart: the highlight of the day was a friendly match between the VfB traditional team and the HELU Allstars. The younger guests enjoyed a visit from the VfB football school and mascot "Fritzle", and alongside stars such as Cacau, Guido Buchwald and Hansi Müller, the original DFB Cup was also available for selfies.
Our HELU Kids Taking to the Pitch
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Eleven of our coworkers’ children were able to escort a Bundesliga player onto the pitch.
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From the grass of the MHP Arena, our kids stood along side the VfB pros and waved to the cheering fans.
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Our HELUKABEL Kids submitted their very own hand-made fan posters in order to win one of these coveted spots.
Once per season, eleven of our employees' children are given the opportunity to enter the stadium hand-in-hand with VfB Stuttgart players at a home game. Taking to the pitch in front of 60,000 cheering fans is an unforgettable experience that is sure to give anyone goosebumps! After their big debut, the kids are then able to watch the match up close and personal from main stands.
HELU kids between the ages of seven and eleven can participate in the action and are often tasked with completing a unique and creative challenge ranging from creating hand-made fan posters to VfB Christmas ornaments. Out of the many submissions, eleven lucky winners are then chosen.